servicesFirst Contacts Media Training
McDaniel Lambert's First Contacts Media Training provides an overview of the principles of risk and crisis communication with a special emphasis on media response. This course outlines effective strategies for non-management employees to respond or refer media and community questions without scaring people or compromising the organization's credibility.
Objectives:
Upon completion of this course participants will be able to:
- define risk and crisis communication
- explain how people perceive risk
- use empathy referral
- decline an interview
- better represent the organization
Teaching Tools:
- videos of real-life examples
- empathy referral exercise
Who Should Attend:
This course is designed for non-management employees that are very likely to be the media's first contact.
Class Size:
Minimum 6 participants
Maximum 20 participants
Instructor:
Mary F. McDaniel, DO, JD, MPH
Schedule:
This course is one half day (4 hours) in length
For more information about our training sessions, please Contact Us directly.